Pizza Underground: Secret Recipe to Success

by Tabitha Brightwell & Nick Kramer, Pizza Underground
Photos provided by Pizza Underground

The classic saying “home is where the pizza is” is a fun quote for anyone in the pizza-making business, but for Pizza Underground that was the start of their secret recipe for success. For Nick Kramer and Tabatha Brightwell, family get-togethers always consisted of making homemade pizza for everyone and after all the “this pizza was amazing” praise at home, they felt it was time to share their family tradition with others.   

Being first-time business owners had its challenges, but with support from other local businesses and their entire family, Nick and Tabatha got through a few small hiccups and were operating at max efficiency within a couple of months. They found different ways to cut overhead and implemented the selling of specialty cupcakes and appetizers to increase revenue. By taking those steps, they say they are able to keep prices low and give good wages to all the staff. Nick and Tabatha added that they are continually searching for ways to better serve our guests.  

Some might think the Caputo flour that gets shipped from Italy, or the always fresh hand-cut toppings, or even the three types of cheeses that can go on every pizza are part of the secret recipe for their success, but they say it’s the community atmosphere, friendly staff and amazing handmade pizzas that bring the real success. 

The best things in life usually come in pairs, and one of the best pairs around is pizza and a cold beer. When you come eat at Pizza Underground you can select from over 25 beers. They also have four wines and Pepsi soft drink options to cover everyone’s favorite pizza and drink pair. They say the best part is they get to support other local businesses to bring these classic duos to their customers.  

Nick and Tabatha strive to make Pizza Underground unique in all that they do from the fan-favorite monthly pizza specials to special events like Pizza and Paint, and the nights where a portion of the sales go towards raising money for school groups and the Second Chance Animal Rescue. “We do this because we choose to have a culture based on quality, not quantity. At Pizza Underground, you will get top-quality pizza, handmade by our one pizza maker, Nick, and top-quality service and a family business focused on giving a top-quality experience to our community,” said Tabatha. 

Left to Right: Zoee Brightwell, Tabatha Brightwell, Nick Kramer and Keaton Brightwell.

Nick Kramer